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LG Arts Center Seoul

Feature 01

A Cultural Space Giving Back to Society

Operated by LG Yonam Culture Foundation and funded by LG Corporation, LG Arts Center is a non-profit performance venue that aims to return corporate profits to society through the creation and exchange of arts and culture. Opened in October 2022 on the former site of the Seoul Botanic Park in Magok District, LG Arts Center Seoul features various facilities, including the 1,335-seat LG Signature Hall and the versatile black box theater U+ Stage. Based on Tadao’s three architectural concepts—Tube, Gate Arc, and Step Atrium—the venue seeks to establish itself as a landmark in Seoul where art and science, and nature and citizens interact, and where performing arts and diverse cultures coexist.

Feature 02

Top-notch Programs
Broadening People’s Cultural Perspectives

Over the years, LG Arts Center has won the hearts of the audience with its outstanding programs curated under the vision of “introducing excellent must-see performances without delay.” Its consistent programming direction has showcased global leaders in performing arts, remarkable young artists creating new trends, and Korean artists with the potential to thrive on the world stage. In addition to contributing to the development of Korean performing arts culture, LG Arts Center strives to enrich the lives of people.

Feature 03

Creating a Fair, Audience-centered
Marketplace

LG Arts Center is widely recognized as one of the most exemplary and trusted performance venues for its innovative and creative approaches to programming and theater management. It took the lead in abolishing the long-standing practice of giving out complimentary tickets by declaring itself a “venue without complimentary tickets.” Furthermore, it implemented a season system whereby the program for the entire year is announced in advance, and its package system allows purchases of ticket bundles for selected performances. Such policies of LG Arts Center aimed at creating a fair market centered around the audience have spread throughout the performing arts industry as a whole.

LG Discovery Lab

Feature 01

A Place for Experiencing and Learning about
AI Technology

LG Discovery Lab provides an opportunity to explore artificial intelligence application technology, and understand the principles behind it. The institute divides AI into five key areas, and offers multi-dimensional experiences in each area, thereby educating young people on the principles and technology of artificial intelligence. Moreover, the exhibition space showcasing AI-integrated home appliances and mobility solutions allows first-hand experience of the future shaped by AI technology.

LG Discovery Lab Seoul

LG Discovery Lab Busan

Feature 02

AI Education Inviting All Youths to Envision
Their Future and Discover Their Potential

LG Discovery Lab pursues inclusive AI education aimed at all youths. Rather than nurturing a small number of AI elites, it encourages many young people to experience and explore the world of the future, and discover their own potential. LG Discovery Lab is committed to providing educational opportunities for all youths so that they can envision their future selves and discover the possibilities that lie ahead.

Feature 03

AI Training Program
in Collaboration with LG R&D Researchers

LG Discovery Lab provides dynamic AI education by collaborating with LG’s R&D researchers in various AI fields. R&D researchers in charge of LG’s core AI technologies are actively involved in developing the institute’s programs—from selecting topics to verifying the effectiveness of the programs. LG Discovery Lab offers diverse programs that take into consideration different interests and levels of understanding among learners. In addition to regular programs based on the latest AI technologies, there are lectures given by researchers from LG Science Park.

Seoul

LG디스커버리랩 서울

LG Discovery Lab’s location in the vicinity of the R&D complex LG Science Park enables smooth communication and exchange with LG’s researchers. It stands on the grounds of the Seoul Botanic Park, and shares the same building with LG Arts Center, which leads the performing arts culture.

Address: 136 Magokjungang-ro, Gangseo-gu, Seoul, Korea

Go to LG Discovery Lab Seoul

Busan

LG디스커버리랩 부산

Housed in the same building as LG Chem, LG Discovery Lab Busan serves as an educational platform that invites young people to experience the future shaped by AI technology and imagine their own future.

Address: 165 Saessak-ro, Busanjin-gu, Busan, Korea

Go to LG Discovery Lab Busan

LG Sangnam Library

Feature 01

As Korea’s first digital library,
the future-oriented LG Sangnam Library
constantly pursues invocation.

At the opening ceremony, it was stated: “We expect LG Sangnam Library to become a source of information that never ceases to supply useful data for Korea’s science and technology research sector, and to suggest a new model for libraries in Korea.” Accordingly, LG Sangnam Library has played a pioneering role and reached several milestones through a series of innovations. By June 2000, the library digitized 1.68 million overseas articles on science and technology, and made them available online for free. As a result, some 2.26 million users accessed articles 5.66 million times. In addition, more than 5,600 library officials from 1,000 institutions have visited the library, making it a benchmark for digital library projects.

LG DTB Library, the world’s first ubiquitous library service

Established in celebration of the library’s 10th anniversary, the DTB service is the world’s first ubiquitous library. It enables blind and visually impaired users to access the library’s audio resources anytime and anywhere via mobile phones.

Website of LG DTB Library

Hwadam Botanic Garden

Friendly conversation with nature

Hwadam Botanic Garden envisions
harmonious coexistencebetween nature and
humanity through affable communication.

As an ecological arboretum, Hwadam Botanic Garden is designed to preserve the nation’s terrain and vegetation as much as possible. Along the valleys and foothills, there are various themed gardens such as Moss Garden, Plum Garden, Wild Birch Forest, and Pine Tree Garden, each with its unique characteristics. The gently sloping decked walkways allow people of all ages to appreciate nature at a leisurely pace, and the eco-friendly monorail ensures that people with limited mobility and children can enjoy the gardens at ease. The eco-friendly arboretum invites all to share cordial conversations with nature.

True life can only flourish amidst harmony between nature and humanity.

We hope that LG Evergreen Foundation’s belief extends beyond the natural environment and makes everyone’s heart evergreen.

Mugunghwa Project

The beautiful flower of Korea, Mugunghwa, the rose of Sharon

The Foundation distributes Mugunghwa flowers
to make them part of everyday life, and supports
research and development of diverse varieties
of the national flower.

Due to the misconception that Mugunghwa is susceptible to aphids and other harmful insects, it has become increasingly difficult to find Mugunghwa flowers in our surroundings, and the few that we do see are often neglected, growing behind apartment fences and school buildings. As a result, Mugunghwa has come to be perceived as an “unattractive flower” by many. Moreover, a large number of children and young people only know it as a flower mentioned in the national anthem without actually seeing or encountering Mugunghwa in real life. To rectify this situation, LG Evergreen Foundation has signed an MOU with the Korea Forest Service to support the distribution of Mugunghwa and research on new varieties for the purpose of promoting “Korea’s beautiful national flower.”

By planting Mugunghwa flowers in everyday surroundings as well as in the grounds of elementary, middle, and high schools nationwide, the Mugunghwa Distribution Project brings the beauty of the national flower closer to people. Verified saplings and seedlings from the Korea Forest Service are grown in the vicinity of Hwadam Botanic Garden. When they reach about one and a half meters, the trees are sent to selected schools across the country. LG Evergreen Foundation supports the entire process, from cultivating the saplings to planting them in different schools. In addition, pesticides and management manuals are provided to ensure that the schools can easily manage the Mugunghwa trees in the future.

The New Mugunghwa Variety Research Project is a five-year research project conducted in collaboration with the Korea Forest Research Institute from 2020 to 2024. The project aims to develop new Mugunghwa varieties that can be easily grown in households and indoor settings with limited sunlight and ventilation. As the first research of its kind, it poses a challenging task. However, LG Evergreen Foundation and the Korea Forest Research Institute promise to do their utmost to develop new Mugunghwa varieties that can be cherished and kept close at hand.

Publication of Field Guides

A field guide to the Birds of Korea

A Field Guide to the Birds of Korea
contains detailed illustrations of 573 species
belonging to 24 orders and 84 families,
aimed at enhancing birdwatching activities.

A Field Guide to the Birds of Korea was produced with the intention of promoting birds as symbols of peace and freedom, and heightening interest in the protection of ecosystems. It is the most extensive of its kind in Korea with information on 573 species, 24 orders and 84 families, encompassing all recorded bird species on the Korean Peninsula as well as some rare birds from around the world. The book contains detailed illustrations of various characteristics of each species including descriptions of male and female birds, parent birds and fledglings, and summer and winter plumage. In particular, the revised edition published in December 2020 provides additional content on scientific nomenclature, birdwatching etiquettes, diverse behaviors, and nesting habits.

A field guide to the Freshwater Fishes of Korea

A Field Guide to the Freshwater Fishes of Korea
features 233 species of fish depicted in
detailed 3D illustrations.

A Field Guide to the Freshwater Fishes of Korea is an illustrated guide created by a of experts in the field of freshwater fish in Korea, including authors, artists, and ecological advisors. It records the national environment and ecosystems of the Korean Peninsula including rivers and lakes with the aim of generating greater interest in the protection of freshwater fish. It distinguishes itself from other pictorial guides with its delicate and detailed illustrations encompassing all freshwater fish species that inhabit the entire Korean Peninsula. It is the most extensive of its kind in Korea with information on 233 species, and 3D illustrations of each species, including descriptions of males, females, nuptial coloration, the young, and eggs. In addition, the book contains up-to-date distribution maps and field stories to assist in fish exploration.

Yonam College

Founded and funded by LG, Yonam College is
Korea’s top institute for next-generation
agricultural technology.

Since its establishment in 1974, Yonam College has continued to grow as Korea’s only private college specializing in the agriculture and stockbreeding field. It aims to lead Korea’s agricultural industry, and foster the next generation of practical manpower in agricultural technology.

In line with the founder’s vision of “teaching agriculture, not agronomy,” Yonam College places a strong emphasis on practical field education, using the 595,000 square meters of its campus as a vast training ground.

The regular curriculum focuses on specialized education in three main areas (animal husbandry, smart horticulture, and animal welfare), aimed at enhancing competitiveness in the agriculture and livestock sector, and adapting to changes in the Fourth Industrial Revolution. In addition, Yonam College turns out the next generation of agricultural professionals through the Rural Resettlement Support Center, which was established in 2006 as the first educational institute of its kind in Korea. Furthermore, the college has established the Next-Generation Agricultural Technology Center to cultivate future leaders in the agricultural industry, and expanded facilities for advanced training in animal husbandry (animal husbandry ICT) as well as smart farming facilities (glass greenhouses, vinyl greenhouses, and vertical farms).

Yonam Institute of Digital Technology

Dreams and hopes come true

Yonam Institute of Technology cultivates
a new-collar workforce that will turn hopes and
dreams into reality, and lead the new era.

In order to cultivate talented people who can quickly resolve complex problems arising in industrial settings and demonstrate creativity and resourcefulness, our track courses educate students on extensive engineering-related knowledge that can be put to use immediately.

Moreover, Yonam Institute of Technology actively pursues industry-academia collaborations with leading corporates in Korea including LG. The purpose is to turn out an adequate workforce by incorporating rapidly changing industry trends into the curriculum. Through such endeavors as on-demand education attuned to close industry-academia engagement and tailored on-site education, Yonam Institute of Technology firmly maintains its place as one of the best institutes for employment prospects.

Founded and funded by Yonam Education Foundation, Yonam Institute of Technology is an engineering-focused higher education institute. With the support of LG, the college is dedicated to fostering new-collar workers who will lead the Fourth Industrial Revolution in the field. In order to cultivate talented people who can quickly resolve complex problems arising in industrial settings and demonstrate creativity and resourcefulness, our track courses educate students on extensive engineering-related knowledge that can be put to use immediately. Moreover, Yonam Institute of Technology actively pursues industry-academia collaborations with leading corporates in Korea including LG. The purpose is to turn out an adequate workforce by incorporating rapidly changing industry trends into the curriculum. Through such endeavors as on-demand education attuned to close industry-academia engagement and tailored on-site education, Yonam Institute of Technology firmly maintains its place as one of the best institutes for employment prospects.